“We didn’t set out to build something that would be acquired. The plan was just to build what we need. Looking back now, it makes sense, but when we were working on it back then, it was just the regular day. We were just building a product. Like, what can we do to make this better usable for other people”
Rufus Oyemade is a software engineer, content creator, and the co-founder of Disha, a platform that helped creators build digital pages with ease. In 2021, Disha was acquired by Flutterwave, marking a huge milestone in Nigeria’s tech ecosystem. But what happened after the acquisition tells a deeper story.
In this episode, Rufus shares the often unseen journey of life after a startup exit: the identity shifts, creative rebirth, and the lessons learned when the metrics no longer matter. From building startups to creating soul-led content, he reflects on legacy, the power of iteration, and why doing less, but doing it well, might be the most important success metric.
If you’ve ever chased big dreams, faced burnout, or wondered what’s next after a “win,” this conversation is for you.
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